Bronte British Wool - From Fibre to Finish

In a world of fast fashion and insatiable customer expectations, the consumer faces the burden of seeking traceable and ethical products only to find an elusive production process using predominantly overseas materials. To discover a luxury textile product that is genuinely traceable is incredibly challenging. This project sought to change this rhetoric.

In partnership with the British Wool and Campaign for Wool, the team at Moon has created this collection of luxury throws using entirely British Lambswool, British design and, finally, produced in one of the few remaining vertical woollen mills in the UK, Abraham Moon, where every single production process is conducted under one roof. The result is a collection of beautifully designed luxury throws that are completely traceable from farm to finish.

Inspired by the local British landscapes surrounding us, four original designs are presented across five different colourways. From the dyeing of the wool to the creation of the yarn through to the weaving and the imparting of the soft, lofty handle in the final finish, this collection is a testament to home-bred design, sustainability, innovation and provenance at its heart.

This video tells that story.