Privacy Policy

This website ("website") is operated by Bronte by Moon "Bronte", which is a sub-division of Abraham Moon & Sons Ltd. This privacy policy only covers information collected at this website and does not cover any information collected offline by Bronte. All Bronte websites are covered by this privacy policy.



Personal information provided on the website and as part of online payment transactions are transmitted through a secure server. We are committed to handling your personal information with high standards of information security. We take appropriate physical, electronic, and administrative steps to maintain the security and accuracy of personally identifiable information we collect, including limiting the number of people who have physical access to our database servers, as well as employing electronic security systems and password protections that guard against unauthorized access.

Our website uses encryption technology to protect your personal information during data transport. SSL encrypts ordering information such as your name, address, and credit/debit card number. Customer Support requests also operate over a private, secure network. Please note that email is not encrypted and is not considered to be a secure means of transmitting credit card information. Our Customer Support Team will never request your bank details over the phone, via social media or via email.


Bronte by Moon Privacy Policy

We take measures to ensure that the personal information you submit to us remains private and is used only for the purposes as set out in this policy. To further protect your personal information, we have adopted a set of guidelines (outlined below) to describe the personal information we collect about you, why we collect it, and how we use it. By visiting you are accepting and consenting to the practices described in this policy.  

We are committed to safeguarding your privacy and to complying with the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR) 2018. For the purpose of the General Data Protection Regulations (GDPR), the data controller of Bronte is Abraham Moon & Sons Ltd, Netherfield Mills, Netherfield Road, Guiseley, Leeds, LS20 9PD, who can be contacted using the following details:

Email: [email protected]

Phone: +44 (0)1943 873 181

As we continue to develop the Bronte website and take advantage of advances in technology to improve the services we offer, this privacy policy likely will change. We, therefore, encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy. The date when this policy was las revised will be noted at the bottom of this page.


The Information We Collect

Generally, you may browse the Bronte website without providing any personally identifiable information. However, we may ask you to provide personally identifiable information at various times and places on this website. In some cases, if you choose not to provide us with the requested information, you may not be able to access all parts of this website or participate in all of its features, pricing, and product selection.

We may collect the following information:

  • Your name.
  • Your contact information, including your email address.
  • Demographic information such as postcode, preferences and interests.
  • Other information relevant to customer surveys and/or offers.

The Bronte website uses Cookies to store information on your computer and to enhance your online experience. By using our site, you accept our use of Cookies. You can delete and block Cookies, but some of these Cookies are essential to make our site work, and others help us improve our website by giving us insights into how the site is used.

For the exhaustive list of cookies we collect when you visit our site, please see the list below. From your purchases and other interactions with us, we obtain information concerning the specific products or services you purchase or use. When you visit this website, our web server automatically collects anonymous information and may collect general information concerning your location. If you have opted into Cookies for marketing and analysis, we may use the automatically collected information for several purposes, such as improving our site design, product assortments, customer service, and special promotions. You can change the cookies placed on your web browser at any time. 


The following links will provide you with the information you need to control cookies within your browser:


How We Use The Information We Collect

We may process your personal information for our legitimate business interests and to process any orders you have made with us.

We may use the personal information we collect to supply our services to you. We may also use your contact details to communicate with you. We may contact you by email, post, or telephone. We may use your personal information to send you product news, information, special offers, promotions, exhibition or event invitations, company service updates (such as office closures), and other similar content. We may use the information we collect for direct marketing, network and information systems security, data analytics, enhancing, modifying or improving our services, identifying usage trends and determining the effectiveness of promotional campaigns, marketing, and advertising. If you have not opted into marketing with us, we will only use your data for legitimate business purposes and to fulfil any orders that you make with us.

You have the right to object to this processing if you wish and if you wish to contact us to do so please contact our Data Controller using the details above or click here.



We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


Others With Whom We Share Your Information.

The MOON Group: All of the above information that we collect, as described above, may be shared among all MOON Group divisions.

Service Providers: We also may disclose information to outside companies that help us bring you the products and services we offer. For example, we may work with an outside company to: (a) manage a database of customer information; (b) assist us in distributing emails; (c) assist us with direct marketing, customer feedback and data collection; (d) provide us with storage and analysis; (d) provide fraud prevention; and (e) provide other services designed to assist us in maximizing our business potential. We require that these outside companies agree to keep confidential all information we share with them and to use the information only to perform their obligations in our agreements with them.

Compliance with Law: We may provide access to information when legally required to do so, to cooperate with police investigations or other legal proceedings, to protect against misuse or unauthorised use of our website, to limit our legal liability, and to protect our rights or to protect the rights, property, or safety of visitors of this website or the public.

Bronte partners with advertising companies to place our advertising on publisher websites on the Internet. These advertising companies collect anonymous information about your visits to our website. This technology involves the use of third-party cookies that allow them to develop personalised advertising so that it directly relates to offers that may be of interest to you. You may choose to opt out of this service we have with our third-party advertising partner. We may also use cookies to provide similar enhanced online marketing to you based on your interests and preferences. You may also choose to opt out of these enhanced online marketing ads.


Your Choices Regarding Use Of The Information We Collect

When Bronte first collects information about you, we will offer you the opportunity to opt-in to having your personal information used by Bronte for marketing purposes. Should at any time after opting in, you not want Bronte to send you e-mail, postal mail, or any other contact method about our products and services, you can choose to have your name removed from our database. You can do so by sending an e-mail to [email protected].


Cookies, Web Beacons, and How We Use Them

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes. Your data is retained for this purpose for 140 days, after which it is removed unless you have opted in to receive marketing communications from us. 

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you other than the data you choose to share with us. You can choose to accept or decline cookies.

A "web beacon" or "pixel tag" or "clear gif" is typically a one-pixel image, used to pass information from your computer or mobile device to a website.

We use cookies and web beacons to keep track of what you have in your shopping cart and to remember you when you return to the website, as well as to identify the pages you click on during your visit to our site and the name of the website you visited immediately before clicking to the Bronte website. We use this information to improve our site design, product assortments, customer service, and special promotions. You can, of course, disable cookies and web beacons on your computer by indicating this in the preferences or options menus in your browser. However, it is possible that some parts of our website will not operate correctly if you disable cookies. We may also use web beacons and other technologies to help track whether our communications are reaching you, to measure their effectiveness, or to collect certain non-personal information about your computer, device, or browser to allow us to better design future communications for you.

We may contract with third parties who may use cookies and web beacons and collect information on our behalf or provide services such as credit card processing, shipping, promotional services, or data management. We call them our Customer Care Partners. These third parties are prohibited by our contract with them from sharing that information with anyone other than us.


List of cookies we collect

The table below lists the cookies we collect and the information they store.

COOKIE name COOKIE Description
add_to_cart Used by Google Tag Manager. Captures the product SKU, name, price and quantity removed from the cart, and makes the information available for future integration by third-party scripts.
guest_view Stores the Order ID that guest shoppers use to retrieve their order status. Guest orders view. Used in “Orders and Returns” widgets.
login_redirect Preserves the destination page that was loading before the customer was directed to log in. A login redirect is used with the mini cart for logged-in customers if the Display Mini Cart configuration option is set to Yes.
mage-banners-cache storage Stores banner content locally to improve performance.
mage-messages Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper. There is no option to disable this cookie. 
mage-translation-storage Stores translated content when requested by the shopper. Used when Translation Strategy is configured as “Dictionary (Translation on Storefront side)”.
mage-translation-file-version Tracks the version of translations in local storage.
product_data_storage Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product Stores product IDs of recently compared products.
recently_compared_product_previous Stores product IDs of previously compared products for easy navigation.
recently_viewed_product Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous Stores product IDs of recently previously viewed products for easy navigation.
remove_from_cart Captures the product SKU, name, price, and quantity added to the cart, and makes the information available for future integration by third-party scripts.
X-Magento-Vary Configuration setting that improves performance when using Varnish static content caching.
form_key A security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF).
mage-cache-sessid The value of this cookie triggers the cleanup of local cache storage. When the cookie is removed by the backend application, the Admin cleans up local storage, and sets the cookie value to true.
mage-cache-storage Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation Forces local storage of specific content sections that should be invalidated.
persistent_shopping_cart Stores the key (ID) of persistent cart to make it possible to restore the cart for an anonymous shopper.
private_content_version Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids Stores customer-specific information related to shopper-initiated actions, such as display wish list, checkout information, and so on.
store Tracks the specific store view / locale selected by the shopper.
gtag.js Google Analytics Tag
analytics.js Google Analytics Tag
ga.js Google Analytics Tag
user_allowed_save_cookie Used for cookie restriction mode.
authentication_flag Indicates if a shopper has signed in or signed out.
dataservices_customer_id Indicates if a shopper has signed in or signed out. This cookie does not contain the customer ID.
dataservices_cart_id Identifies a shopper’s cart actions.
dataservices_product_context Identifies a shopper’s product interactions.


Online Account Registration

To make online shopping faster and easier, you may register for a customer account on the Bronte website. As a registered customer, you only have to enter your shipping addresses and billing information once; they will be securely stored with us for future use. Using your name and a password of your choice, you may access your account online at any time to add, delete, or change information. If you are using a public computer, we strongly encourage you to Sign Out when you finish shopping. Your information will still be stored with us, but it will not be accessible to anyone else from that computer.



You will receive promotional emails from us only if you have asked to receive them. If you do not want to receive emails from Bronte or its affiliates, you can click on the "Unsubscribe" link at the bottom of any email communication sent by us. Please allow us three working days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.



By using this website, you accept the policies set forth in this Privacy Policy.


Any questions? 

If you have any questions or concerns about how your data is processed when using our website, please get in touch with us and one of our team will be happy to help.


This policy was last updated on 12/07/2023