We're committed to ensuring the welfare of the animals where our wool is sourced.

As a naturally sustainable product, wool brings vast environmental benefits. You can learn more about the benefits of wool here.

However, we will only ever be proud of our environmental commitments as long as the welfare of the animals we source the wool from is just as ethical. We're proud to partner with farmers who guarantee trusted ethical practices and animal welfare. We will never work with farmers or suppliers who break this commitment.

Anti Mulesing Practice

Mulesing is an outdated practice from the early 20th century which involves the cutting of wool-growing skin around the rear of the sheep, resulting in scar tissue that will not produce fleece over the sheep’s lifetime.

This method ensured that the livestock could not attract parasitic infections such as flystrike which often proved fatal to the afflicted sheep.

Within the turn of the millennia, it became clear through animal rights organisations just how distressing this practice was to the animals, with many country-wide bans made to outlaw mulesing.

In line with the Animal Welfare Act of 1999, we have ensured that all of the wool we procure is from suppliers that do not - and have not ever – used the practice of mulesing on their sheep.

We have held close partnerships with all of our wool suppliers for many years. We regularly monitor independent audits and test certificates to ensure that our raw materials are continually obtained from reputable origins – in line with our sustainable sourcing guidelines.

New Zealand Farm Assurance Programme Standard

In addition to our continued commitment to ensuring our wool is sourced from reputable sources, we are certified with the Wool Integrity New Zealand programme – underpinned by the New Zealand Farm Assurance Programme Standard.

This partnership ensures that all wool we receive through our long-term supplier of over thirty-five years - complies with the five freedoms of animal welfare:

Freedom from thirst, hunger and malnutrition.
Freedom from discomfort.
Freedom from pain, injury, or disease.
Freedom from distress.
Freedom to express normal behaviour.

The Wool Integrity programme was established in 2015 as an assurance to all parties within the wool supply chain that a quality, sustainable and ethically produced product will be delivered on time.